{"id":14118,"date":"2019-02-08T08:17:04","date_gmt":"2019-02-08T08:17:04","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=14118"},"modified":"2019-02-08T08:19:28","modified_gmt":"2019-02-08T08:19:28","slug":"muzicka-superzvezda-j-balvin-lice-nove-guess-kampanje-za-prolece-2019","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/muzicka-superzvezda-j-balvin-lice-nove-guess-kampanje-za-prolece-2019\/","title":{"rendered":"GUESS?, INC ANNOUNCES GLOBAL MUSIC SUPERSTAR, J BALVIN AS FACE OF SPRING 2019 GUESS VIBRAS CAMPAIGN"},"content":{"rendered":"<p>GUESS is proud to introduce multiple Latin Grammy Award Winner, J Balvin as the face of the GUESS Spring 2019 campaign. The singer stars in the advertising campaign alongside models Sofia Jamora, Kara Del Toro, Xian Mikol, and Gabriela Giovanardi in a series of images shot in Miami, Florida.<\/p>\n<p>Hailing from Medell\u00edn, Colombia, Balvin is a leader of the second-generation reggaet\u00f3n revolution propelling Latin Urban music to global success. Balvin has quickly notched eleven #1 Latin singles, more than 50 million social media followers, and over 10 billion total YouTube views. Balvin is currently leading the nominations for this year\u2019s Latin Grammy and Latin AMA Awards.<br \/>\n&#8220;It has been a blessing to change the game with GUESS by bringing the fashion world into some of the tour merchandise for the VIBRAS tour. It\u2019s been a perfect fit for my style, and the reaction among fans has been so wonderful. I\u2019m very happy to now bring our partnership to another level\u201d Balvin says.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14125 aligncenter\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/02\/BALVIN-4.jpg\" alt=\"\" width=\"936\" height=\"1024\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/02\/BALVIN-4.jpg 936w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/02\/BALVIN-4-274x300.jpg 274w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/02\/BALVIN-4-768x840.jpg 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><br \/>\nThe campaign, art directed by Paul Marciano, Chief Creative Officer of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova captures Balvin wearing a selection of pieces from the \u2018GUESS Vibras\u2019 capsule throughout the streets of Little Haiti and at a private residence. Shot against a series of brightly colored walls and street art, the vibrant collection seamlessly blends in with its tropical surroundings.<\/p>\n<p><iframe loading=\"lazy\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/-tcf8jQxgyQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Nicolai Marciano, Director of Brand Partnerships for GUESS?, Inc and GUESS Jeans U.S.A., speaks to the partnership saying, \u201cThe entire J Balvin campaign is about vibes, \u201cVibras\u201d. The campaign is an expression of who J Balvin is paired with the heritage of GUESS. Considering J Balvin is one of the biggest artists in the world, and GUESS has a huge Latin fanbase, I knew it would be a perfect partnership to extend our global retail platform to his fans globally and connect with them beyond the music.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>GUESS is proud to introduce multiple Latin Grammy Award Winner, J Balvin as the face of the GUESS Spring 2019 campaign. The singer stars in the advertising campaign alongside models Sofia Jamora, Kara Del Toro, Xian Mikol, and Gabriela Giovanardi in a series of images&#8230;<\/p>\n","protected":false},"author":3,"featured_media":14119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149,68],"tags":[598,597,579],"class_list":["post-14118","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","category-noviteti","tag-campaign-latino","tag-guess-j-balvin","tag-ss19","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GUESS?, INC ANNOUNCES GLOBAL MUSIC SUPERSTAR, J BALVIN AS FACE OF SPRING 2019 GUESS VIBRAS CAMPAIGN - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/en\/muzicka-superzvezda-j-balvin-lice-nove-guess-kampanje-za-prolece-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]MUZI\u010cKA SUPERZVEZDA J BALVIN LICE NOVE GUESS KAMPANJE ZA PROLE\u0106E 2019[:en]GUESS?, INC ANNOUNCES GLOBAL MUSIC SUPERSTAR, J BALVIN AS FACE OF SPRING 2019 GUESS VIBRAS CAMPAIGN[:] - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"GUESS is proud to introduce multiple Latin Grammy Award Winner, J Balvin as the face of the GUESS Spring 2019 campaign. 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