This AW18, SuperdrySport invite you to a world where self-expression and uniqueness is celebrated, inclusion is a norm. No longer are minorities being silenced, empowerment is key and it is ok to be different. SuperdrySport is about creating your own playground and creating your own rules.<\/p>\n
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Operating outside the lines and pushing boundaries, this AW18 leads with SuperdrySport\u2019s first content series: \u2018My Playground. My Rules\u2019. Each series, with the second to follow for SS19, will centre around a community who take a different approach to sport as a way to showcase and hero the SuperdrySport collections.<\/p>\n
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Championing the mavericks and those who approach health and fitness in their own way, this season\u2019s series shares a short explorative film directed by Shaun James Grant uncovering the individuality, determination and sense of community that lives through the Barsparta calisthenics collective, based in London, UK. Celebrating Superdry\u2019s underlying mentality of \u2018Always Playing Outside The Lines\u2019, the film allows an insight into how members of the Barsparta community have risen above any suggested prejudices bringing them together through their shared enthusiasm for calisthenics and belief that everyone is equal. Although the members come from various different and sometimes difficult backgrounds, the positivity, encouragement and sense of camaraderie displayed is admirable to witness.<\/p>\n