{"id":13435,"date":"2018-11-02T08:20:15","date_gmt":"2018-11-02T08:20:15","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=13435"},"modified":"2018-11-02T08:21:47","modified_gmt":"2018-11-02T08:21:47","slug":"brend-ugg-slavi-40-godina-postojanja","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/brend-ugg-slavi-40-godina-postojanja\/","title":{"rendered":"UGG CELEBRATES 40 YEARS"},"content":{"rendered":"<p><em>Supermodel <strong>Adwoa Aboah<\/strong> and fashion designer <strong>Heron Preston\u00a0<\/strong><\/em><em>star in global anniversary campaign<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A brand that has always defied convention, <strong>UGG<\/strong>\u00ae (a division of Deckers Brands, NYSE: DECK) celebrates four decades with <strong>\u201cUGG: 40 Years\u201d<\/strong>, a global campaign launching today. From what started as a men\u2019s surf brand in 1978 and transcended into a fashion industry authority, UGG\u00ae continues to show what it means to live the California lifestyle by being bold, provocative and free-spirited. The campaign pays homage to that legacy and features current ambassadors, model <strong>Adwoa Aboah<\/strong> and designer <strong>Heron Preston<\/strong>, who have played a role in the brand\u2019s success this year.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cFrom free-spirited surfers to provocative fashion designers and California creatives, UGG has\u00a0embraced bold, unapologetic individuality for 40 years,\u201d <\/em>said Andrea O\u2019Donnell, President, Fashion Lifestyle Brands.<em> \u201cWhat the UGG brand stands for is more important than ever and this year we celebrate who we are now and look onward with excitement to the next 40 years.\u201d<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>To celebrate this important milestone, the brand envisions a new future that\u2019s still deeply rooted in its past by teaming its most popular icons with icons in fashion, innovation, and art. These unique individuals represent the next generation of UGG\u00ae.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Adwoa Aboah<\/strong>. With her bold personality, Adwoa Aboah rewrites the script of what it means to be a modern woman. A model and activist who has fronted campaigns for Chanel, Burberry, and Revlon. She challenges traditional standards of beauty, champions unconventionality, and builds a safe space for women to discuss mental health, sexuality, and body image without stigma and shame through Gurls Talk, a platform she founded with her best friend.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Heron Preston<\/strong>. A genre-bending artist, creative director, content creator, designer, and DJ, Heron Preston carves his own path in the fashion industry through his commitment toward innovation, experimentation, and unpredictability. His unconventional style has led to collaborations with Virgil Abloh, Nike, Kanye West, and the NYC Department of Sanitation. His relationship with UGG\u00ae was teased during Coachella, when Preston put his spin on a limited run of UGG\u00ae Classic II Mini boots with the designer\u2019s signature pull tab and logo. The brand\u2019s full collaboration will launch in 2019.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u201cUGG: 40 Years\u201d was shot by photographer and visual artist <strong>Erik Madigan Heck<\/strong>, who is known for creating elaborate and surreal environments in his work. Heck brings a fine art sensibility to the campaign by reimagining iconic California landscapes, such as Big Sur and the Redwood Forest in saturated imaginative sets with vibrant colors and bold patterns.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About the UGG\u00ae brand<\/strong><\/p>\n<p>Founded in 1978 by an Australian surfer on the coast of California, UGG\u00ae is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG\u00ae designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship.<\/p>","protected":false},"excerpt":{"rendered":"<p>Supermodel Adwoa Aboah and fashion designer Heron Preston\u00a0star in global anniversary campaign &nbsp; A brand that has always defied convention, UGG\u00ae (a division of Deckers Brands, NYSE: DECK) celebrates four decades with \u201cUGG: 40 Years\u201d, a global campaign launching today. From what started as a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149],"tags":[539,538,96],"class_list":["post-13435","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","tag-40-rodjendan","tag-40th-aniversary","tag-ugg","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UGG CELEBRATES 40 YEARS - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/en\/brend-ugg-slavi-40-godina-postojanja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]BREND UGG SLAVI 40 GODINA POSTOJANJA[:en]UGG CELEBRATES 40 YEARS[:] - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"Supermodel Adwoa Aboah and fashion designer Heron Preston\u00a0star in global anniversary campaign &nbsp; A brand that has always defied convention, UGG\u00ae (a division of Deckers Brands, NYSE: DECK) celebrates four decades with \u201cUGG: 40 Years\u201d, a global campaign launching today. 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