{"id":13075,"date":"2018-10-02T11:42:02","date_gmt":"2018-10-02T11:42:02","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=13075"},"modified":"2018-10-02T13:26:57","modified_gmt":"2018-10-02T13:26:57","slug":"ugg-collective-predstavlja-kolekciju-za-sezonu-jesen-zima-2018","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/ugg-collective-predstavlja-kolekciju-za-sezonu-jesen-zima-2018\/","title":{"rendered":"UGG COLLECTIVE LAUNCHES FOR AUTUMN\/WINTER 2018"},"content":{"rendered":"<p>UGG\u00ae\u00a0 unveils their fourth <strong>UGG\u00ae Collective<\/strong> global campaign for Autumn\/Winter 2018, featuring a cast of real Californians, including actress <strong>Sasha Lane<\/strong>. The iconic lifestyle brand continues to celebrate its uniqueness and elevated position by featuring personalities who highlight the diversity and spirit of UGG\u00ae. The campaign stills and videos will live globally in digital, print and UGG\u00ae store window displays.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cThe UGG Collective<\/em> <em>consists of Californian photographers, musicians, actors, artists, surfers and skaters. Like UGG, they are provocative, progressive, free-spirited, sensual, optimistic and warm,\u201d<\/em> said <strong>Andrea O\u2019Donnell, President, Fashion &amp; Lifestyle Brands<\/strong>. <em>\u201cEach season, we select new groups of unique individuals to represent the brand and in telling their stories, the brand tells theirs.\u201d<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/FZTV4CnRYCg?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The cast is comprised of six creatives, including:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Sasha Lane<\/strong> is an actress who is on the verge of exploding fame. Making her feature debut to rave reviews as the lead in Andrea Arnold\u2019s \u201cAmerican Honey,\u201d she is set to star in the eagerly-anticipated \u201cHellboy\u201d as well as four other films in 2018.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Clementine Creevy <\/strong>founded the upcoming rock band, Cherry Glazerr, in her bedroom at age 15. Wildly complex and unapologetically loud, the L.A.-based band\u2019s songs offer a unique and sharply-humored point of view on the world.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Gianni Lee <\/strong>is a Los Angeles-based visual artist and musician, who started gaining popularity through the viral success of various mixtape series he curated. The tapes garnered the attention of the media and art fans alike. Gianni\u2019s progressive approach to art allows him to blend multiple genres to craft his own unique images and sounds.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Zackery Michael<\/strong> is a photographer who lives a life of adventure with his model girlfriend Lola McDonnell, who also stars in the Fall\/Winter 2018 UGG\u00ae Collective. Zackery frequently photographs his life and friends as he travels the road in California.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Lola McDonnell<\/strong> is a free spirit whose wild heart leads her on many sun-dappled adventures across the world. Her warmth, energy and spontaneity embody the California lifestyle.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Daniel Hivner<\/strong> is a California-bred skateboarder, surfer and snowboarder who thrives off of the freedom and exhilaration of life. His high-spirited optimism brings him on never-ending adventures across mountains and sunny beach-city streets.<\/li>\n<\/ul>\n<p>The UGG\u00ae brand continues to celebrate its unique culture in its Autumn\/Winter 2018 campaign through the UGG\u00ae Collective in iconic California places. For their new campaign, UGG\u00ae and the cast traveled across the state, finding locations in Manhattan Beach, Tahoe and the Hollywood Hills\u2014places that perfectly represent the culture of the brand and California alike.<\/p>\n<p>&nbsp;<\/p>\n<p>The brand campaign was shot by photographer <strong>Frederic Auerbach<\/strong> and videographer <strong>Alexander Ingham Brooke<\/strong> and produced by <strong>3 Star Productions<\/strong> under the creative direction of <strong>Jessica Wells<\/strong>. The campaign stills and videos will live globally in digital, print and UGG\u00ae store window displays.<\/p>","protected":false},"excerpt":{"rendered":"<p>UGG\u00ae\u00a0 unveils their fourth UGG\u00ae Collective global campaign for Autumn\/Winter 2018, featuring a cast of real Californians, including actress Sasha Lane. The iconic lifestyle brand continues to celebrate its uniqueness and elevated position by featuring personalities who highlight the diversity and spirit of UGG\u00ae. The&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149],"tags":[381,479,19,96,510],"class_list":["post-13075","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","tag-boots","tag-fw18","tag-shoes","tag-ugg","tag-ugg-collective","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UGG COLLECTIVE LAUNCHES FOR AUTUMN\/WINTER 2018 - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/ugg-collective-predstavlja-kolekciju-za-sezonu-jesen-zima-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]UGG COLLECTIVE KOLEKCIJA ZA SEZONU JESEN\/ZIMA 2018.[:en]UGG COLLECTIVE LAUNCHES FOR AUTUMN\/WINTER 2018[:] - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"UGG\u00ae\u00a0 unveils their fourth UGG\u00ae Collective global campaign for Autumn\/Winter 2018, featuring a cast of real Californians, including actress Sasha Lane. 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