{"id":12963,"date":"2018-09-27T07:34:54","date_gmt":"2018-09-27T07:34:54","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=12963"},"modified":"2019-03-01T08:11:04","modified_gmt":"2019-03-01T08:11:04","slug":"levis-i-justin-timberlake-predstavljaju-kolekciju-fresh-leaves","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/levis-i-justin-timberlake-predstavljaju-kolekciju-fresh-leaves\/","title":{"rendered":"LEVI\u2019S\u00ae AND JUSTIN TIMBERLAKE UNVEIL FALL 2018 COLLABORATION"},"content":{"rendered":"<p>The Levi\u2019s\u00ae Brand announced today the launch of its collaboration with 10X Grammy-Award winning musician and actor, Justin Timberlake. Together they are launching the Levi\u2019s\u00ae x Justin Timberlake Fresh Leaves collection, a modern take on Levi\u2019s\u00ae iconic pieces inspired by Justin\u2019s love of music. The inaugural Levi\u2019s\u00ae x Justin Timberlake \u201cFresh Leaves\u201d collection will be sold worldwide at select Levi\u2019s\u00ae stores, on Levi.com and at select wholesale stores starting October 4<sup>th<\/sup>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAs a symbol of authentic self-expression, Levi\u2019s\u00ae have always been worn by musicians with original voices as well as by their fans all over the world.\u00a0\u00a0Justin embodies the authentic spirit of Levi\u2019s\u00ae and we are proud to partner with him on this collection,\u201d said Jennifer Sey, Chief Marketing Officer for Levi Strauss &amp; Co.<\/p>\n<p>&nbsp;<\/p>\n<p>The name \u201cFresh Leaves\u201d derives from the concept of Timberlake making his own mark and offering a fresh spin on timeless pieces to leave behind for the next generation. He worked with the Levi\u2019s\u00ae Design team to reinvent some of the brand\u2019s most iconic pieces in unexpected ways, resulting in classics with a twist \u2013 familiar pieces, colors, patterns and silhouettes but twisted, mixed up and remade for a fresh look.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cClothes are as important to a musician\u2019s creative process and performance as the music itself. This Levi\u2019s\u00ae collection is my attempt to share some of my experiences with fans,\u201d said Timberlake.<\/p>\n<p><iframe loading=\"lazy\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/AmRVbdsyBbY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Justin partnered with the Levi\u2019s\u00ae design team to create the exclusive collection during design and listening sessions at the brand\u2019s San Francisco Eureka Innovation Lab, the Levi\u2019s\u00ae Archives and their showroom in Los Angeles called the Haus of Strauss.\u00a0 The result was a 20-piece men\u2019s collection grounded in the most iconic fits through the lens of the unexpected and modern.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe immediately connected with Justin on creating pieces that blended the familiar with the unexpected. Inspired by the stories behind Justin\u2019s music, we used classic materials \u2013 canvas, plaids, camo, flannels, sherpa and denim and put them onto familiar silhouettes and Levi\u2019s\u00ae icons but remixed them by infusing streetwear elements and hits of modernity,\u201d said Karyn Hillman, Chief Product Officer for Levi Strauss &amp; Co.<\/p>\n<p>&nbsp;<\/p>\n<p>The capsule collection introduces the best of the Levi\u2019s\u00ae icons, all rooted in quality craftmanship and premium fabrics. The collection offers modern streetwear hints and plays with proportions, offering oversized and longer lengths, and adding hoods on truckers and shirts. The iconic Levi\u2019s\u00ae Red Tab and signature \u2018Two Horse Pull\u2019 leather patch both feature black writing, unique branding elements exclusive to this collection. <strong>Key pieces include a new addition to the Levi\u2019s\u00ae fit portfolio &#8212; the 501\u00ae Slim Taper \u2013 the newest member of the 501\u00ae Family, inspired by how Justin wears his 501\u00ae jeans.<\/strong> Another standout piece is the denim camo Trucker jacket, printed using the Levi\u2019s\u00ae brand\u2019s recently launched Project FLX digital laser technology.<\/p>\n<p>&nbsp;<\/p>\n<p>Timberlake first partnered with Levi\u2019s\u00ae when he was asked to customize the Levi\u2019s\u00ae Trucker Jacket for the 50<sup>th<\/sup> anniversary of the iconic jacket. The partnership evolved as Levi\u2019s\u00ae celebrated the launch of his tour by creating eight pieces (truckers and flannel shirts) for his pop up in NY and then helped outfit him with custom pieces for the tour itself.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Levi\u2019s\u00ae Brand announced today the launch of its collaboration with 10X Grammy-Award winning musician and actor, Justin Timberlake. Together they are launching the Levi\u2019s\u00ae x Justin Timberlake Fresh Leaves collection, a modern take on Levi\u2019s\u00ae iconic pieces inspired by Justin\u2019s love of music. The&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149],"tags":[508,507,128],"class_list":["post-12963","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","tag-fresh-leaves","tag-justin-timberlake","tag-levis","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEVI\u2019S\u00ae AND JUSTIN TIMBERLAKE UNVEIL FALL 2018 COLLABORATION - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/en\/levis-i-justin-timberlake-predstavljaju-kolekciju-fresh-leaves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]LEVI\u2019S\u00ae I JUSTIN TIMBERLAKE predstavljaju kolekciju \u201cFRESH LEAVES\u201d [:en]LEVI\u2019S\u00ae AND JUSTIN TIMBERLAKE UNVEIL FALL 2018 COLLABORATION[:] - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"The Levi\u2019s\u00ae Brand announced today the launch of its collaboration with 10X Grammy-Award winning musician and actor, Justin Timberlake. Together they are launching the Levi\u2019s\u00ae x Justin Timberlake Fresh Leaves collection, a modern take on Levi\u2019s\u00ae iconic pieces inspired by Justin\u2019s love of music. 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