{"id":12853,"date":"2018-09-19T09:32:17","date_gmt":"2018-09-19T09:32:17","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=12853"},"modified":"2018-09-19T09:42:02","modified_gmt":"2018-09-19T09:42:02","slug":"nicki-minaj-glavna-zvezda-kampanje-hate-couture-brenda-diesel","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/nicki-minaj-glavna-zvezda-kampanje-hate-couture-brenda-diesel\/","title":{"rendered":"NICKI MINAJ is the main star of the DIESEL&#8217;S HA(u)TE COUTURE campaign"},"content":{"rendered":"<p>We have all been victims of negativity and criticism on social media. Whatever you do online, there is always somebody ready to criticize. And when hit by unjustified hate, most of us take a step back. But hiding and feeling bad about is not going to help anyone. The truth is this: the more you expose the hate you get, treating it with irony and irreverence, the less power it has to cause harm. This is why we are launching Ha<span style=\"text-decoration: line-through;\">u<\/span>te Couture. A unique collection designed to do just that: disempower hate.<\/p>\n<p>&nbsp;<\/p>\n<p>Where to start if not from what we have experienced directly? We took some of the hate Diesel received as a brand, like \u201cDiesel is dead\u201d and \u201cDiesel is not cool anymore\u201d, showing them with pride and turning them into unique items.<\/p>\n<p>&nbsp;<\/p>\n<p>Then, because no one gets more hate than the celebrities and names we follow on social media, we are kicking this off with a group of\u00a0polarizing global\u00a0personalities including\u00a0<strong>Nicki Minaj, Gucci Mane, Bella Thorne, Bria Vinaite, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira,\u00a0<\/strong><strong>Yoo Ah-In<\/strong><strong>\u00a0and Jonathan Bellini<\/strong>, to\u00a0help deliver an important message: &#8220;The more hate you wear the less you care.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>They chose some of the worst comments they have ever received, and we have designed exclusive Ha<span style=\"text-decoration: line-through;\">u<\/span>te Couture items for each of them. Nicki Minaj was dubbed \u201cThe Bad Guy.\u201d Gucci Mane was told \u201cFuck You, Imposter.\u201d Bella Thorne was named a \u201cSlut.\u201d And, Tommy Dorfman was called \u201cFaggot.\u201d All these comments are now limited-edition items in the Ha<span style=\"text-decoration: line-through;\">u<\/span>te Couture collection, available from September 19 in selected Diesel stores and on diesel.com.<\/p>\n<p><iframe loading=\"lazy\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/lUJtUojXY1k?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>This new chapter of Diesel communication starts and lives where online hate is born \u2013 mostly on social media &#8211; with a series of tailor-made videos for each member of our stellar cast. We can see them dance and ironically celebrate the hate they have received, helping the world experience, first-hand, the campaign message.<\/p>\n<p>&nbsp;<\/p>\n<p>We are also encouraging everyone out there to create their own one-of-a-kind Ha<span style=\"text-decoration: line-through;\">u<\/span>te Couture items. In key markets around the world, starting from October 6, we will let our customers personalize the new collection, creating and wearing the worst comments they have ever received. And with the proceeds from the sale of the Ha<span style=\"text-decoration: line-through;\">u<\/span>te Couture items, Diesel will be making a donation through the Only The Brave Foundation in support of anti-bullying and cyberbullying programs in different countries around the world.<\/p>","protected":false},"excerpt":{"rendered":"<p>We have all been victims of negativity and criticism on social media. Whatever you do online, there is always somebody ready to criticize. And when hit by unjustified hate, most of us take a step back. But hiding and feeling bad about is not going&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149],"tags":[86,504,505],"class_list":["post-12853","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","tag-diesel","tag-hate-couture","tag-haute-couture","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NICKI MINAJ is the main star of the DIESEL&#039;S HA(u)TE COUTURE campaign  - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/nicki-minaj-glavna-zvezda-kampanje-hate-couture-brenda-diesel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]NICKI MINAJ glavna zvezda kampanje HA(u)TE COUTURE brenda DIESEL[:en]NICKI MINAJ is the main star of the DIESEL&#039;S HA(u)TE COUTURE campaign [:] - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"We have all been victims of negativity and criticism on social media. Whatever you do online, there is always somebody ready to criticize. And when hit by unjustified hate, most of us take a step back. 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