Tommy Hilfiger and Rafael Nadal celebrated the brand’s new underwear collection, ‘TH Bold’ fragrance and tailored collection, and unveiled the Fall 2015 ad campaign featuring the tennis icon, with a pop-up tennis tournament in Bryant Park on August 25, 2015.
WHAT:
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], launched its global brand ambassadorship with iconic tennis star Rafael Nadal for
Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant Park. The 14-time Grand Slam winner challenged some of New York¹s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist. The event celebrated the debut of the new
Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.
Nadal faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom
Tommy Hilfiger looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new
Tommy Hilfiger men’s and women’s underwear designs. Actresses Jane Lynch and Lake Bell hosted the event from the umpire’s seat as Nadal took victory in three consecutive games.
“We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” said designer Tommy Hilfiger. “Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs
and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”
“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with
Tommy Hilfiger,” said Rafael Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”
The advertising campaign was revealed just after midnight on August 25 through the brand’s social media channels, and will run globally in top print publications, television, online and out-of-home placements, including billboards in key cities worldwide. The striking campaign imagery and revealing video was shot in Nadal’s hometown in Mallorca, Spain.
WHO:
Tommy Hilfiger and
Rafael Nadal were joined by fashion icons, sports stars, models, and VIPs, including:
Glee star and
Hollywood Game Night host
Jane Lynch;
No Escape and
Wet Hot American Summer: First Day of Camp star
Lake Bell;
Paper Towns star
Nat Wolff;
home and design icon
Martha Stewart;
supermodels
Chanel Iman and
Constance Jablonski; 2015
Sports Illustrated Swimsuit Issue cover model
Hannah Davis; actor and model
Noah Mills;
Hilfiger models
Arthur Kulkov and
Akin Akman; and fashion bloggers
Bryanboy,
Danielle Bernstein and
Sazan Barzani, all dressed in
Tommy Hilfiger.
