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Replay Spring Summer 2019: SILVERLAKE effect

The new Spring Summer 2019 Replay collection is inspired by the cool neighbourhood of Silverlake in Los Angeles.

Here, a mix of ethnic styles and cultures, music and sport come together allowing for experimentation of all kinds.

Similarly, the research and innovation that have always characterized the Replay brand are brought to a whole new level in this new SS ’19 collection, starting with the Hyperflex technology, which is also used in the sports world, in chinos and shirts, the ICE BLAST TREATMENT, an eco-friendly wash that keeps the colours vivid without wasting water, the LASER PAINT, the true art of denim, and the STAY FRESH TREATMENT in sweatshirts.

The new collection includes more basic pieces and natural fibres.

 

DENIM COLLECTION

Multiple focus within the denim collection:

_ICE BLAST: the eco-friendly wash, traditionally used in the menswear, and now available for the womenswear, testifies to the strong attention of the brand towards the environment.

It is a low environmental impact treatment, made with ice crystals, which preserves the brightness of the colours.

It saves 80% of the water typically used in traditional wash treatments and can be applied to both stretch and non-stretch fabrics, always guaranteeing a vivid indigo colour.

_AGED: denim for men with a deep vintage flavour, available in different treatments and degrees of aging, from one to five years up to ten and twenty years, from lightly distressed to completely faded, abraded and mended denim, signalling the wear and tear of time.

These different treatments are applied to a single fabric: the power stretch in blue indigo and the best seller models.

_LASERPAINT: an artisanal treatment, available only in denim for women, for a handmade vibe, in striped colours or animalier patterns. Craftsmanship is the keyword in this feminine capsule.

The denim collection now includes MILLENIAL BLACK and ICE DYE: the black denim par excellence, available in a new power stretch fabric for men and in three different shades of black for women, plus the ice colour, obtained with the ICE DYE wash, and BLUE BLACK OVER DYED, a smoky velvet blue, a dusty blue given by black overdying.

The STRETCH SELVEDGE denim models are perfect for admirers of the denim fabric. The premium part of the collection and authentic DNA of the brand is the MAESTRO collection, with its strong fabrics enriched with studs, leather inserts and embroidery.

The Hyperflex technology is now used in the CHINO menswear, also available in the shorts version and, for the first time, for women. In the non-denim world, the chino trousers are available in gabardine and cotton twill, with an updated fit and sporty side bands.

 

The bestsellers for MEN (such as the Anbass) welcome the new five-pocket model with drawstring at the waist. The range of shorts and denim jackets has also been expanded.

 

The bestsellers for WOMEN feature the skinny high-waist model available in seven different wash styles, including dusty and pastel colours, the skinny and super skinny LUZ bestseller in 14 different washes with zippers on both the pockets and the ankle, the SLIM in a plain version or with silver or sporty side bands, the high-waist STRAIGHT and the FLARE, more tailor-made, and also available in modal (shiny, high-waisted, very ‘seventies’.)

 

The divided skirt is not to go unnoticed, already featuring in a pleated version for the FW18 season and now in smooth white denim, a truly bleached midi skirt.

The boyfit is now available with new fashion accents – hem ruffles, cropped flare, bootcut with laces and boyfit with studs on the pockets, cropped culottes with irregular hem.

The womenswear collection boasts new chinos and denim jackets, among which the ICE BLAST oversize jacket stands out with its bright colours and sequins on the sleeves.

There are also overall shorts, regular shorts with fleece inserts, and a long denim dress with front and back slits in OCEAN BLUE colour with a waist belt and mandarin collar.

The HYPERFLEX + is also available in new washes.

WOMENSWEAR

 

BLACK HOLIDAY

A mood that strongly contrasts colours and fabrics and focuses on sports-inspired garments such as the high-waist triacetate skirt.

Brave new black and white combinations: leather shorts with defined details combined with very bright chiffon shirts, t-shirts with lurex embroidery, coated lasered denim styled with a boxy organza shirt, white skirts in tulle combined with mesh lace sweatshirts, shirtdresses with maxi decorations, and dresses in crinkle cotton.

SPORT DELUXE / TECHNICAL FLEECE

The fleece fabric is used across several lines. The sweatshirt embellished with pearls, embroidery and bon-ton details is suitable for all occasions, combined with an elegant dress to play it down, and appeals to youngsters.

Trousers in technical fleece with various patterns (floral, solid colour with a side band) are new this  season.

Completing the sporty look are unisex technical nylon jackets with logos on the back and contrasting  zippers featuring the custom Replay ribbons.