MADONNA BECOMES THE NEW FACE OF KIKO MILANO: TWO ICONS WITH ITALIAN DNA USHER IN A NEW ERA OF BEAUTY

KIKO MILANO, the leading Italian make-up brand, unveils its new global campaign, “The KIKO Show,” and introduces its new global brand ambassador, Madonna – one of the world’s most influential icons of style, music, and self-expression.

Captured through the lens of renowned photographer Rafael Pavarotti, the visually striking campaign celebrates boldness, individuality, and the power of transformation – values that connect Madonna and KIKO MILANO. Featuring an exclusive remix of Madonna’s song Bring Your Love, the campaign brings a fresh energy and reinforces the message that premium beauty should be accessible to everyone.

“Madonna is an icon who constantly pushes boundaries and perfectly embodies the spirit of the KIKO MILANO brand. Together, we are opening a new chapter, and we are only just getting started,” said Drew Elliott, Chief Brand Officer of KIKO MILANO.

“The KIKO Show” reflects the brand’s philosophy, built on a combination of Italian heritage, innovative formulas, and high-performance products that keep pace with the latest beauty trends while remaining accessible at affordable prices.

The campaign highlights some of KIKO MILANO’s most beloved products, including the iconic 3D Hydra Lip Gloss, Unlimited Double Touch long-lasting lipstick, Maxi Mod Mascara, High Pigment Eyeshadow, and Ultimate Pen Eyeliner.

The global “The KIKO Show” campaign marks the beginning of a new chapter for KIKO MILANO as the brand continues to inspire beauty lovers around the world.