August 5, 2015
HILFIGER DENIM ANNOUNCES FALL 2015 GLOBAL ADVERTISING CAMPAIGN
The ‘Hilfiger Denim’ advertising campaign, ‘Game On,’ will be complemented by an exclusive digital campaign featuring global online influencers.Tommy Hilfiger announces its Fall 2015 Hilfiger Denim global advertising campaign, “Game On,” inspired by the spirit of all-American high school football game celebrations. From the gym and locker room to the trophy hall and classroom, the season’s signature style is relaxed, youthful and cool with Hilfiger Denim’s iconic rock-and-roll twist. ADVERTISING CAMPAIGN The Fall 2015 Hilfiger Denim advertising campaign features a total locker room takeover. Styles fuse collegiate and athletic references with Hilfiger Denim’s irreverent “prep with an edge” twist, from destructed details and faded indigo to original selvedge finishes and vintage washes. The campaign was photographed in Glen Ridge, New Jersey, and features a similar cast of eclectic characters from past campaigns including Tilda Lindstam, Line Brems, Jing Wen, Bram Valbracht, Jamie Wise and Dade Horton. Hair was styled by Tomo Jidai and makeup by Maki Ryoke. The campaign was photographed by Josh Olins and styled by Matthew Tauger. DIGITAL CAMPAIGN The advertising campaign will be complemented by an exclusive digital campaign featuring four global online influencers: California-based models Alexis Ren and Jay Alvarrez, Dutch fashion influencer Linda Tol, and Swedish singer-songwriter and TV host Andreas Wijk. The four influencers will appear across the brand’s online and in-store channels, where they will reveal their favorite looks for Fall. From August through October, fresh content will emerge in-store and across the brand’s ecommerce and social media platforms each month. The influencers will also amplify the conversation around their favorite looks through their social media channels, aggregated via #HilfigerDenim. They’ll engage their followers by posting questions and statements about the Fall 2015 Hilfiger Denim collection, including their must-have styles for the season. The Fall 2015 Hilfiger Denim digital campaign was photographed in Glen Ridge, New Jersey by Nick Dorey.