July 29, 2016
GUESS FALL 2016 ADVERTISING CAMPAIGN
The campaign, directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., shot by international fashion photographer, Rayan Ayash and styled by Marie Claire Italy Fashion Editor, Elisabetta Massari, draws the viewer in with modern styling and sexy poses. Campaign stars, Hailey, Emma and Matt are photographed in a field filled with clusters of cherry blossoms that gleam in the distance adding charm into the campaign. The models are striking and exude a confidence combined with a hint of sexiness to complete each image.